Building demand around smart-home technology.
At Somfy Israel, I led digital and marketing communications across consumer and professional audiences.
Connecting smart-home technology with the people who sell, install and use it — brand, digital transformation, partner marketing, lead generation and experiences.
From product-heavy to customer-focused.
Led the launch of a new Somfy Israel website as part of a broader digital transformation.
A cleaner, more contemporary, customer-oriented experience — making Somfy's technology more accessible to consumers.
Building a community, not just a network.
Somfy Experts — a B2B2C partner-marketing initiative creating value for the professional network while growing consumer visibility.
I grew the network from 70 to 200 experts across the country — turning a loose group of installers into an active, branded community.
We built a digital marketing platform for each expert — personal branding, mini-sites, branded content and lead generation — so every expert could market their business while extending Somfy's reach.
A nationwide network of 200 ambassadors
Mini-sites, branding & content for each expert
Qualified leads routed to the network
Building relationships beyond campaigns.
Professional events for customers, architects, distributors and partners — content, technology, brand and relationship-building in one room.
From intimate gatherings to large-scale events of up to 500 participants.
Taking Somfy from professional audiences to consumer awareness.
Integrated brand-awareness across television, print, digital and outdoor — with TV as the anchor channel.
Making smart-home technology more accessible while strengthening Somfy's position with consumers and professionals.
Bringing technology to life.
Marketing and branding for exhibitions where Somfy's smart-home tech could be experienced in a physical environment.
The booth and materials turned technical products into an intuitive, engaging customer experience.
